Redistributing old content

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Most of what I know about social media and content creation comes from two of my mentors; Tom Harness and Gary Vaynerchuk. Tom is my real life buddy, while Gary Vee is someone I follow on all social media platforms. Actually, it was Tom’s recommendation that I give Gary a look.

Quick backstory on who I am (for those who are new here). I’ve been a broadcast journalist for the past 20 years. I started blogging about a decade ago and got really serious and passionate about it in 2010. My end game is to build a brand and be a bigger part of the social media/digital worlds.

One of my biggest takeaways from Gary Vee is his view on social media. He has explained more than once that social is like TV in that each platform is like a different network. You go to Fox News, CBS, NBC, ABC, etc. for different content. The same is true of Instagram, Facebook, Twitter, YouTube, etc. I try (and it’s a work in progress) to not post the same exact thing on all of my main social media pages. For example, I will usually post a pic on Instagram that I won’t share elsewhere. Or I wait a day or two and post it on a different page.

This falls in line with what Tom and I have been discussing a lot lately and that’s the redistribution of content. Tom is a master at this and I’m dipping my toes into that water now. The idea goes inline with Gary’s thoughts on social media. How many times have you seen the same movie, television program or music video play on TV? It only makes sense to repopulate your timeline with the good content that deserves a second look. In some cases, it may be the first time your followers are seeing it because of the time of day items are shared. Tom knows his stuff and is part of two presentations at the Midwest Digital Marketing Conference this spring in St. Louis.

That’s the other factor here. Vary up the time you share. I’m not an expert in this by any means, but you can track your own analytics and see when followers are responding to your material. I schedule just about everything I share now via Twitter and Facebook. I use Hootsuite for most of this, but Tom has had a lot of success with Buffer. It’s a subscription-based service, but he highly recommends it.

So if you’re following any or all of my social media pages, you’ll likely start noticing more past content popping up. You’ll see this blog specifically come up more too. What tools are you using to get your brand out there?