Don’t call it a comeback…
If you follow me on social media, chances are you know I’m a huge pro wrestling fan. In fact, my main ‘brand’ right now is My 1-2-3 Cents. It’s a blog, podcast and YouTube channel I created in 2010 as a way to share my wrestling fandom. For about two years though, I’ve neglected the YouTube side of things.
My wakeup call to that neglect came a couple weeks ago in the form of an email from YouTube. They politely notified me that the company is changing its policy on partnerships. Because I’ve been so inactive, I need to achieve ‘4,000 watch hours in the previous 12 months and 1,000 subscribers’ to maintain my partnership status.
So I’ve scrambled and have started focus my attention back on YouTube, creating a contest to gain subscribers. I even did my first Facebook ad campaign. It’s netted me 44 new subscribers in just a short period of time. I’m happy about that, but I have a long way to go to get to 1,000 still. I’m currently at 794.
The partnership status is one that I value, not for monetary reasons, but because I enjoy doing videos on YouTube. But I’m in that area where I feel like the pro wrestling niche is oversaturated on YouTube so I worry that I’ve painted myself into a corner. That’s part of the reason why I created the Kevin Hunsblogger page; one to blog on a more personal level and two to generate some leads as a freelance blogger.
YouTubers, my question for you is what has helped with your success? I know I’m burning daylight as I have 13 days to attract 206 new subscribers and a LOT of hours watched. Besides the contest recently, I’ve been redistributing previous content in hopes of new eyes seeing it. But I’d love to hear other suggestions. Thanks!
I'm a former TV news guy turned marketing manager. I like to blog, podcast and watch pro wrestling.