For the last couple of years, I’ve joined other runners for the 80 mile River to River Relay. The race stretches across southern Illinois and is an all day event. It’s a lot of fun and I’ve enjoyed being a part of it. But this year the race fell on the same weekend as the Cape Comic Con in Cape Girardeau, Missouri.
That event not only features things like comic books, toys and video games, there’s also a huge wrestling element. Cape Championship Wrestling held a Super Show Saturday night featuring many talented wrestlers on the local roster as well as a handful of men and women with national recognition. The likes of Colt Cabana, Joey Ryan, Jeff Cobb and Leva Bates. When I missed last year’s event, I vowed to make it back in 2017 (I had gone to Cape Con in 2015 on Sunday, but missed a lot of the big things on Saturday).
I didn’t want to go to Cape Con and CCW just to enjoy the day as a fan. I did that, don’t get me wrong. But I also used this trip to get the My 1-2-3 Cents brand out to the appropriate audience. For those who don’t know, I have a second blog called My 1-2-3 Cents that is all about wrestling. There’s a weekly podcast by the same name too.
Being on hand at both Cape Con and CCW allowed both me and iBatman (Tom Harness of Harness Digital Marketing) to network with like minded people. We connected with some of the vendors, wrestlers and the event organizer Ken Murphy. In fact, we’ve already started talking about working together in 2018. Plus, Tom had a chance to talk to a fellow veteran and Walking Dead actor Santiago Cirilo about some future projects. Overall it was a great day.
I will continue to run, as I’m nearing the one year mark on my running streak. But my days of being a part of the River to River Relay may be over. The opportunity to network and promote my brand are too important to pass up right now.
I'm a former TV news guy turned marketing manager. I like to blog, podcast and watch pro wrestling.